MXO Opportunity Gap Calculator
How Much Opportunity Could Be Slipping Through the Cracks?
You may not need more leads.
There may already be opportunities coming into your business that simply aren't being followed up with, converted, or worked consistently.
Answer a few questions below to estimate the potential opportunity sitting inside your current lead flow.
What This Calculator Estimates
This tool is designed for business owners who want to understand how much potential revenue may be sitting inside their existing lead flow — not from generating more leads, but from following up more consistently with the ones already coming in.
You'll enter four inputs: how many leads your business receives each month, what percentage receive consistent follow-up, your approximate close rate, and your average customer value. The calculator estimates the gap between the leads you're working and the leads you're not — and what that gap could represent in monthly and annual revenue opportunity.
Results are estimates based on the numbers you provide. They are not guarantees of revenue or business outcomes.
MXO Opportunity Gap Calculator
Your Numbers
Fill in what you know. Estimates are fine — the goal is to get a directional picture.
Think about calls, texts, emails, reminders, and additional attempts after the first contact.
This can be the average initial sale, project value, contract value, or another reasonable average depending on your business.
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